“I was afraid whatever financial coach I chose was going to shame me for not knowing the basics of saving money for retirement. Jen was very understanding and empowering. She set up a program for me to save and get out of debt that I could stick to independently once I was done with her program. I finished the program feeling set up for success!”

“I highly recommend working with Jen Lu. She not only answered questions about my finances, she helped me to see the big picture of where I am and where I would like to be with warmth and humor. Jen Lu is a treasure.”

“I needed a more systemic approach that could keep me organized, provide visibility, and ultimately create a plan for myself that I could follow and be accountable. Working with Jen allowed me to align my values directly with my spending habits to make better choices, but to also be able to fulfill my own personal needs/wants. I look forward to growing more financially secure and stable through the lessons I learned from Jen. I highly recommend Jen Lu for her approach and ease with tackling big financial hurdles with empathy and joy”

— SOPHIA L.

FOOD STYLIST

— DANIELLE T.

NYT BEST SELLING AUTHOR

—GERALDINE C.

FOUNDER / ENTREPRENEUR